Smash burgers · Marrakech · 2026

The Smash Craft: from the brand to the system.

A smash-burger kitchen in Guéliz, with local and passing customers, orders arriving over WhatsApp and a growing team.

Identity
Website (2 versions)
Ordering and counter system

Chapter 01

The identity.

Burgundy, cream and black, with cartoon weight in the lettering. Two versions of the manual: black on white and red on white.

Burgundy · cream · black. The client’s palette lives inside the artwork, never on this page.

Chapter 02

The website, twice.

v1 — published

Live on the client’s domain, in French, with the credit line in the footer.

Visit the site

v2 — finished, unpublished

Connected to the ordering system, on the burgundy and cream identity, with a language layer prepared.

In preparation — waiting on the ownerv2 is not linked: it is not public yet.

v2 exists because v1 could not take orders: it was rebuilt from scratch on the new identity and wired to the platform. It is finished and waiting on the owner’s decision to go live on their domain.

Chapter 03

The system, what we built.

Four surfaces, drawn here in our own tokens and filled with sample content. No real screen is shown: they carry the client’s data.

Built and tested. Zero real orders until launch. One venue per instance.

Propriétaire

Sales and service, a new order raised from the panel, prices, reports and the audit log.

PropriétaireCafé Ejemplo · sample — no real data

Sales and service
Prices and menu
Reports
Audit log

Comptoir

Order entry at the counter, and confirmation of the ones that arrive from the kiosk.

ComptoirCafé Ejemplo · sample — no real data

2Tostada de tomate
2Café con leche

Counter orderConfirm kioskPay at counter

Cuisine

A ticket board in four statuses, with a red alert at 15 minutes.

CuisineCafé Ejemplo · sample — no real data

#1040 min
New
#1034 min
In preparation
#1029 min
Ready
#10117 min
In preparation
Late alert

Borne

Self-service on an iPad, with an idle reset. Its orders wait for confirmation at the counter.

BorneCafé Ejemplo · sample — no real data

Waits for confirmation

Self-serviceIdle resetWaits for confirmation

Channels: table QR, pickup, delivery and the counter. The channel is decided server-side, never by the caller.

Chapter 04

The record.

Delivered: Identity, QR set, site v1 (live), site v2 (built), ordering and operations platform (built, tested)
Timeline: July to September 2026
Status: Site v2 and the system are ready; launch on the client’s domain in preparation
QR set (site · Instagram): Website QR
Instagram QR